Is Google Analytics free?

Is Google Analytics safe?

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Google Analytics is not malware, but we do not recommend it. Powerful, but needs a cookie banner in many countries. Uses cookies that need consent in the EU and UK.

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Site checked 15 Oct 2026

Free
Not checked this round
Uses cookies that need consent in the EU and UK
Complex for small sites

Works on: Web · Free

Where it shows up

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Use these instead

Cloudflare Web Analytics

Good

Free, cookie-free visit counts.

Free Web 6 ad networks · 4 trackers

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Umami

Good

Open source, simple, cookie-free analytics.

Free plan + paid Web 1 ad network · 2 trackers

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PostHog

Good

Product analytics and session replay, big free tier.

Free plan + paid Web No ads · No trackers

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Plausible

Good

Paid, lightweight, privacy-first analytics.

Paid Web No ads · No trackers

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All Google Analytics alternatives

Questions

Is Google Analytics free?: Yes, Google Analytics is free.